Government solutions
Marketing Attribution for Government
Beryl Analytics has spent the better part of a decade building marketing attribution systems for public sector across New Zealand and Australia. We know which patterns generalise, which break, and how to ship value in weeks rather than quarters.
Why government teams choose Beryl Analytics for marketing attribution
- Built for compounding value. Each marketing attribution engagement leaves public sector with infrastructure that accelerates the next one — shared feature stores, reusable pipelines, documented data contracts.
- Real handover. We pair your team into the build from day one. By go-live, they own the system. We're optional from then on.
- Practical AI. We've shipped LLM-augmented analytics where they help, and stayed with simpler models where they outperform. Hype is not a strategy.
- Audit-friendly. Every model decision is traceable. Compliance and risk teams stop blocking — they start enabling.
- Track record. 1,000+ models in production. Across heavy-industry, regulated, and consumer domains.
How we deliver marketing attribution engagements
- 01
Frame the decision
Before we touch a model, we agree what decision the output will change, who owns that decision, and what counts as success in dollars or risk reduced.
- 02
Land a working slice
A narrow but complete production system: source-to-decision in 4-6 weeks, monitored, owned, and measurable. Then we expand from real evidence.
- 03
Embed the operating model
Retraining cadence, alerting thresholds, escalation runbooks, and clear ownership. The system stops being "the analytics project" and becomes part of how the business runs.
- 04
Compound the wins
Reuse the foundation across the next use case. Each engagement makes the next cheaper, faster, and lower-risk.
Frequently asked questions about Marketing Attribution for Government
How long does a typical Marketing Attribution engagement take for a government business?
Most marketing attribution projects for public sector land a working production slice within 4-6 weeks, then harden and expand over the following 8-12 weeks. Larger government programmes that touch multiple business units take 4-6 months end-to-end.
What data do you need to start a Marketing Attribution project in government?
Minimum viable inputs are 12-18 months of historical transactional or operational data, basic entity reference tables, and access to the systems that will consume the output. We can work with messy data — cleaning is part of the engagement.
Can Beryl Analytics integrate marketing attribution with our existing public sector systems?
Yes. We're tool-agnostic and have integrated with Snowflake, BigQuery, Databricks, Salesforce, SAP, Oracle, custom in-house platforms, and dozens of government-specific systems. Insights surface inside the tools your operators already use.
How do you measure success on a Marketing Attribution engagement?
Before we model anything, we agree the business decision the output will change and the dollar metric we're targeting — revenue lifted, cost avoided, or risk reduced. Marketing Attribution engagements in government typically return 4-12x within the first year.
Do you work with government businesses outside major NZ and AU cities?
Yes. We deliver remotely across New Zealand and Australia and visit on-site for discovery, key workshops, and go-live. Distance is not a blocker — many of our highest-impact marketing attribution engagements have been with regional public sector.