Real Estate solutions
Marketing Attribution for Real Estate
Beryl Analytics has spent the better part of a decade building marketing attribution systems for property firms across New Zealand and Australia. We know which patterns generalise, which break, and how to ship value in weeks rather than quarters.
Why real estate teams choose Beryl Analytics for marketing attribution
- Built for compounding value. Each marketing attribution engagement leaves property firms with infrastructure that accelerates the next one — shared feature stores, reusable pipelines, documented data contracts.
- Real handover. We pair your team into the build from day one. By go-live, they own the system. We're optional from then on.
- Practical AI. We've shipped LLM-augmented analytics where they help, and stayed with simpler models where they outperform. Hype is not a strategy.
- Audit-friendly. Every model decision is traceable. Compliance and risk teams stop blocking — they start enabling.
- Track record. 1,000+ models in production. Across heavy-industry, regulated, and consumer domains.
How we deliver marketing attribution engagements
- 01
Discovery sprint (week 1)
Two days on-site with your operators to map the workflow, half a day with leadership to align on the dollar metric, and an afternoon writing the scope memo we'll work to.
- 02
Spike the riskiest assumption (weeks 2-3)
Before committing to the build, we attack the assumption most likely to kill the project — usually data availability or operator adoption. A negative result here saves months.
- 03
Build, in public (weeks 4-8)
Daily commits to a shared repo your engineers can read. Weekly demo to the operator group. Nothing is built in private.
- 04
Production cutover (weeks 9-10)
A planned cutover with a rollback plan, monitoring, and a human in the loop for the first fortnight. We don't walk away from cold launches.
Frequently asked questions about Marketing Attribution for Real Estate
How long does a typical Marketing Attribution engagement take for a real estate business?
Most marketing attribution projects for property firms land a working production slice within 4-6 weeks, then harden and expand over the following 8-12 weeks. Larger real estate programmes that touch multiple business units take 4-6 months end-to-end.
What data do you need to start a Marketing Attribution project in real estate?
Minimum viable inputs are 12-18 months of historical transactional or operational data, basic entity reference tables, and access to the systems that will consume the output. We can work with messy data — cleaning is part of the engagement.
Can Beryl Analytics integrate marketing attribution with our existing property firms systems?
Yes. We're tool-agnostic and have integrated with Snowflake, BigQuery, Databricks, Salesforce, SAP, Oracle, custom in-house platforms, and dozens of real estate-specific systems. Insights surface inside the tools your operators already use.
How do you measure success on a Marketing Attribution engagement?
Before we model anything, we agree the business decision the output will change and the dollar metric we're targeting — revenue lifted, cost avoided, or risk reduced. Marketing Attribution engagements in real estate typically return 4-12x within the first year.
Do you work with real estate businesses outside major NZ and AU cities?
Yes. We deliver remotely across New Zealand and Australia and visit on-site for discovery, key workshops, and go-live. Distance is not a blocker — many of our highest-impact marketing attribution engagements have been with regional property firms.